6 Most Effective Tactics That Can Soar Your Website Conversion Rate!
Trying to boost your website conversion rate? Find out the top 6 tactics that best players in the town are using to get numbers like 10% and more!
So, you’ve finally figured out and cracked the code of getting people onto your website. But now you’ve hit another roadblock. The portion of people who are taking the actions is too small!
Sounds about right?
Every business out there is constantly trying to maximizing the amount of website traffic they can get, but those efforts are down the drain if people aren’t taking any actions.
Conversion Rate is a highly important metric in the world of websites. Just the way a tall building can’t stand erect without proper foundation, your conversion rate can determine the long term success of your business.
Although conversion rates matter on multitude of factors — such as industry, buying behaviors, market demand, product — , the average conversion rate is usually around 1–3%. So, for every 1000 people visiting you website, you can expect that about 10–30 people would actually interact with the website.
But the conversion rate of best businesses out there hovers around 8–10%, which is pretty good! So what do such companies do? Do they use any tricks to go beyond the industry numbers?
Well, turns out that they are constantly experimenting hundreds of new tactics that rely largely on human psychology, user behavior and technology. However, out of all these methods, some have worked really well. You can learn what’s working for such companies and try them out yourself.
To get a quick glimpse at what’s coming up, here are the 6 most effective tactics that can soar your website conversion rates —
- Using only one Call-To-Action
- Making your website load up faster
- Integrating a chatbot
- Displaying powerful social proof
- Simplify your website copy
- Making sign-up process easy
Now, let’s tackle each one separately and understand why these tactics work so well!
1. Using only one Call-To-Action
Have you ever gotten frustrated when you went to the local Starbucks in your neighborhood? You just wanted to get a plain coffee, but the menu offers you 3–4 different sizes, 10 different flavors and million other extra ad-ons.
According to American Psychosocial Association, if we are presented with too many choices, then we end up choosing nothing! This phenomenon is widely common and also know as “Paralysis by analysis”. It’s vividly visible in the business world where customers visit website and don’t take any action.
A big reason why many websites have poor conversion numbers is because they have countless different CTA’s spread out. The real secret sauce is to creating a landing page with the tunnel focused vision of asking your customers to do just one thing. That’s it.
For instance, take a look at this beautiful landing page build by a company called Browserless. They have a crystal clear call-to-action of asking users to just try the tool for free. It’s impossible for any visitor to get confused.
Determine what you want your visitors to do. Do you want them to become users? Do you want them to subscribe to your email list? Do you want them to submit your lead generation form? Once you choose the primary focus, then direct your website visitors towards that one action only.
2. Making your website load up faster
When you click on a website and your browser is just stuck on loading circle, what do you do? You press back and search for another website, right?
Smart devices and fast internet speeds have massively dropped our patience rates. The longer your website takes to load, the more potential customers you are losing out on. It’s no wonder why businesses invest millions of dollar each year into teams who are just dedicated to optimizing the website loading speed.
In fact, with every additional second required to load your website beyond 5 seconds, website conversion rates drop by an average of 4.42%. Ensure your website is coded properly, efficiently and in accords with the latest SEO principles. Through further backend optimization, you can shave off few fractions of seconds on the loading speed, which can have a staggering impact on your conversion rates.
Alternatively, if your website code is already in pretty good shape, you can show your visitors attractive animations or catchy copy while they wait for your website page to load up. This is a tried-and-tested tactic that is used by many marketers to prevent visitors from dropping-off and keep them hooked in with curiosity.
3. Integrating a chatbot
Often it happens that a website visitor browses through your website but before taking any action, they come up with a doubt. Now, for a moment, put yourself in the shoes of your visitor. They need to open new tab, compose an email, explain their doubt, send it over to your support team, wait for few hours (or even days) to get a response and then choose if they wish to take the action that you wanted them to take in the first place.
Majority of customers today are unwilling to take so much effort! Sure, you can fix this by offering live support, but you can’t be available to handle those doubts 24*7! This is where an automated chatbot can boost your conversion numbers.
Chatbots can take over the initial communication with your website visitors. Machine learning and Artificial Intelligence have made these tools even more robust and powerful, by allowing you to offer personalized experiences to such potential customers.
Some leading chatbot providers claim that almost 80% of your regular queries can be tacked by integrating a chatbot onto your website. Even if these tools cost you good amount of money, the investment can pay off in the long run by increasing your conversion numbers directly.
4. Displaying powerful social proof
Guess what major factor drives conversions, outside the realm of your website? It’s your online reputation and the experiences people are sharing about your business with their friends, family and followers.
Social proof is one of the key elements that influences customer decision making. Before your website visitors will take any action, they will seek for social validation. They begin researching and finding out about you on the internet. But what if you made it super easy for them to find out what other people are talking about you?
If you’ve got good reviews or testimonials, show it on your website! Add an exclusive section for them to read and see what the world is talking about your business. This tactic can practically change the course of your conversion numbers.
You can supercharge this tactic even further by leveraging the brand value of review websites in the industry. For instance, if you own a SaaS/Software company, several buyer look for ratings on sites like G2, Capterra and Sourceforge.
You can focus on getting few excellent ratings on these platforms, display those on your landing page and voila! Not only did you just show your positive customer feedback, you made it more powerful with the added brand value of such high-authority websites.
5. Simplify your website copy
Let’s say that you met a new person at a conference and started telling him what you do by using complex words. What do you expect would happen? The person would get bored and walk away.
Too many businesses make the mistake of writing website copy that is filled with industry jargon and complex technical words. Your website is like a long-form pitch of your business.
Even if you are targeting a niche audience, write copy that is simple to understand and conveys the idea in appealing manner. The quickly your visitors can understand what your website is all about, the more conversions will start taking place.
Audit your current website copy. Get feedback from your network. Find out if there’s anything that people aren’t understanding and then fix it as soon as possible.
6. Making Sign-Up process easy
When we buy something, we always want that experience to be as easy, right? Then why make it complicated for your website visitors?
It should be extremely simple for new visitors to get into your ecosystem while signing up on your platform. To achieve this, you can make use of SSO (also known as Single-Sign On’s). It’s a classic tactic lies at the intersection of Marketing and User Experience.
Take a look at this sign-up page designed by Yelp, for instance.
See those “Continue with Facebook, Google and Apple” options? Now look at the form below it. If you were a new user, what would you choose? Of course the social logins!
Latest studies show that around 77% of people prefer such type of social login options over having to put in their details and set a password just to make transactions with the business.
It’s a no-brainer, simple process to quickly get inside the website. By using such options, you reduce the number of people dropping off and you don’t even have to manage their passwords on the backend, which is an added advantage.
Conclusion
Before we close off this blog, understand that there are always new tactics coming up. Conversion Rate Optimization isn’t a one-time step. It requires you to regularly keep looking out for better methods and ideas to boost your numbers.
When you begin implementing these tactics, focus on one at a time. If you implement all at once, you won’t know which ones are working the best for your website.
Keep improvising as you go along the way and by using a strategic approach, you should be able to achieve your target conversion numbers!
